Prizes & Awards
2011 ecch Best Selling Case in Finance, Accounting and Control
2009 ecch Best Selling Case in Finance, Accounting and Control
Winner of the 2006 European Case Awards, Finance, Accounting and Control Category
2002 ecch Best-selling case in Finance, Accounting and Control
In October 1990, the Boeing Company announced that it was launching a new aircraft model, the 777. The task for students in this case is to evaluate the 777 against a financial standard. The students must estimate a weighted average cost of capital (WACC) with which to evaluate the project IRRs.
The general objective of this case is to exercise students' skills in estimating a weighted average cost of capital and equity. The need for students to estimate a segment WACC draws out students' abilities to critique different estimates of beta.