Prizes & Awards
This case is amongst the top 50 most popular cases in the 50 years history of The Case Centre – 1973-2023
2002 The Case Centre Best-selling Case in the Category 'Human Resource Management / Organisational Behaviour'
Overall Winner of the 1999 Case Centre Awards
Winner of the Case Centre Awards and Competitions 1998 in the Category 'Human Resource Management / Organisational Behaviour'
Runner-Up of the Case Centre Awards and Competitions 1996 in the Category 'Human Resource Management / Organisational Behaviour'
Winner 1995 European Foundation for Management & Development Award
This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs. The broad overview of Richard Branson and Virgin given in the case itself is complemented by the personal interview with Richard Branson and the video interview with Branson and his two managing directors, Robert Devereux and Trevor Abbott.
Virgin is of particular interest as a case study because of the questions raised about leadership in a creative organization. One of the major issues is that of entrepreneurship and the case allows for full discussion of this topic. However, the company also offers insight into a number of other management topics. Among these are the transition from entrepreneurial to more "systematic" management; the formulation of strategy for, and the management of, rapid growth, particularly expansion into unrelated areas and expansion overseas; a corporate culture centred around youth and informality; a preference for promotion of "insiders" who "fit" rather than outside candidates; the personal characteristics of an entrepreneur; the management of creativity and the transition from a private enterprise to a public company and back again to private.