01 Mar 2021

INSEAD professors recognised in The Case Centre’s Awards and Competitions 2021

the case centre , Awards , Monteiro , Davis , 2021 , Carrick

We are delighted to share that two of INSEAD case studies are winners of the annual Case Centre's Awards and Competitions 2021.

The case "TikTok's AI Strategy: ByteDance's Global Ambitions" won the Entrepreneurship category award. The case was written by Jason Davis, Professor of Entrepreneurship, Minh Vo and Anne Yang. Jason Davis says: “We are honoured to receive The Case Centre Award in Entrepreneurship for our case on Tiktok's AI strategy... Because entrepreneurship solves locally intractable challenges and opportunities, we aim to make the teaching of entrepreneurship more broadly represented. This award allows us to mobilise more institutional support for this journey.

Minh Vo, INSEAD PhD Student in Entrepreneurship and Family Enterprise, explains the success of the case: "There is strong demand for understanding how AI is enabling new business models and digital entrepreneurship. ByteDance is an excellent case in point, in that it transforms an industry within a short span of five years."

The TikTok case is part of a larger set of cases about digital entrepreneurship in emerging economies. Take a look at the cases about Go-JekGrabAlibabaCircles.Life, and Pinduoduo written by the same authors.

The case "Enel's Innovability®: Global Open Innovation and Sustainability" won the Ethics and Social Responsibility category award. Felipe Monteiro, Strategy Professor, and José Miguel García Benavente, INSEAD Alumnus, explore Enel’s developments in their dual goals of sustainability and innovation – or what the company calls ‘innovability’ in this "live case". Felipe and José explain: “When we started writing this case, Enel was in the fifth year of implementing its innovability strategy. We arrived in good time to describe a well-sounded process that was just starting to harvest its results. At the same time that students are reading the case, they can see the company and its protagonists all over the business press talking about the issues they read in the case. This generates a unique experience for the students when preparing and discussing the case.

The authors say: “The case is a comprehensive description of the implementation of the ‘innovability’ strategy of Enel. This was only achieved thanks to the full support of the company. Enel gave us full access to a great number of top executives for interviewing across the company. Furthermore, the main protagonists, Starace (CEO), Ciorra (CIO), and Tentori (Head of Innovation Hubs, Startups and Business Incubation), continued to collaborate with us by coming to INSEAD to engage directly with our students in the classroom.” All support material is available for instructors on the Enel case webpage

Anne-Marie Carrick was one of the key contributors to writing the teaching note for the Enel case.

INSEAD is proud of its leading place in the case field, a place we have claimed since our early beginnings. We are lucky to have such prolific case writers among our faculty and staff.

View all the winners of the Case Centre's Awards and Competitions 2021 here.