Robert Dick

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CASE STUDY

Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise (French)

By Manfred F. R. Kets de Vries, Robert Dick

This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs.

Published 07 Jan 2005

Reference 2122

Topic Entrepreneurship

Industry Airlines/Aviation, Entertainment, Music

Region Europe

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Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise (French)

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By Manfred F. R. Kets de Vries, Robert Dick
Published 07 Jan 2005
Reference 2122
Topic Entrepreneurship
Region Europe
Industry Airlines/Aviation, Entertainment, Music

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CASE STUDY

The House that Branson Built: From Counter-culture to Corporate Culture

By Manfred F. R. Kets de Vries, Robert Dick

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This case study provides an opportunity to explore the person-organisation interface. From a developmental point of view, it examines the making of an entrepreneur. The case also allows for an exploration of the vicissitudes of leadership.

Published 03 Jan 2000

Reference 4854

Topic Leadership & Organisations

Industry Airlines/Aviation, Entertainment, Media Production

Region Europe

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