Robert Dick

This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs.

Published 01 Jul 2005

Reference 2122

Topic Entrepreneurship

Region Europe

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This case study provides an opportunity to explore the person-organisation interface. From a developmental point of view, it examines the making of an entrepreneur. The case also allows for an exploration of the vicissitudes of leadership.

Published 03 Jan 2000

Reference 4854

Topic Leadership & Organisations

Industry Airlines/Aviation Entertainment Media Production

Region Europe

View case
This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs.

Published 01 Jul 1995

Reference 2122

Topic Family Business

Industry Airlines/Aviation Entertainment Music

Region Global

View case
This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs.

Published 01 Jul 1995

Reference 2122

Topic Family Business

Industry Airlines/Aviation Entertainment Music

Region Global

View case