Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise (French)

This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs. The broad overview of Richard Branson and Virgin given in the case itself is complemented by the personal interview with Richard Branson and the video interview with Branson and his two managing directors, Robert Devereux and Trevor Abbott.

This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs. The broad overview of Richard Branson and Virgin given in the case itself is complemented by the personal interview with Richard Branson and the video interview with Branson and his two managing directors, Robert Devereux and Trevor Abbott.