The case chronicles the rapid US expansion of Blockbuster Video under the leadership of Mr Huizinger ; the international expansion; the strategic use of franchising and the diversification in new markets (audio, film production, etc.). It poses the question of how BBV will deal with the challenge of video demand.

- ACN Sourcing Strategy The case documents the situation faced by Courtaulds in acrylic fibre in 1987: a fast increase in the price of its key raw material, ACN. The case poses the question what should Courtaulds do?

Describes the European car rental industry and patterns of competition in the eighties. The focus is on Swan National, the second largest car rental firm in the U.K., which wants to become an international player. It considers acquiring a master franchise from Dollar - Rent A Car of the U.S. to take on the major U.S. car rental firms in Europe.

Describes the unfolding battle between the two rival ‘'open systems’ (or open standards) groups, Unix International and OSF, in the mainframe computer industry in early 1990. It reviews the history of the open systems movement and raises issues about its prospects, emphasising the competitive positions of European mainframe vendors.