Courtaulds Fibres Ltd: ACN Sourcing Strategy

Published 01 Jan 1992
Reference 4496
Topic Strategy
Region Europe

- ACN Sourcing Strategy The case documents the situation faced by Courtaulds in acrylic fibre in 1987: a fast increase in the price of its key raw material, ACN. The case poses the question what should Courtaulds do?

Teaching objectives

This mini case is a very focused case on vertical integration. It allows a thorough analysis of the key issues. It has been used several times as an exam case.

  • Vertical integration
  • Sourcing