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Jasjit Singh

Professor of Strategy

The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.

Published 29 Mar 2011

Reference 5776

Topic Strategy

Industry Medical Devices Consumer Electronics

Region Asia

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The (B) case discusses an ethical dilemma in selling compact ultrasound devices in BOP markets.

Published 29 Mar 2011

Reference 5776

Topic Strategy

Industry Medical Devices Consumer Electronics

Region Asia

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Kiva is an online platform that sources crowdfunding for low-income borrowers. By 2018 it has facilitated $1.1 billion in loans to 2.5 million borrowers worldwide.

Published 24 Sep 2018

Reference 6433

Topic Responsibility

Industry Financial Services

Region Global

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This case describes how an intrapreneur helped Credit Suisse launch a commercially viable impact investing business in Asia. It specifically details the investment strategy and process for a new impact fund aligning social impact objectives with commercial goals of the bank. It also presents two new investment opportunities needing evaluation.

Published 28 Aug 2017

Reference 6320

Topic Responsibility

Industry Venture Capital Private Equity Financial Services

Region Asia

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Unilever Sustainable Living Plan (USLP) is a global initiative integrating Unilever’s commercial and sustainability-related agenda. In this context, Unilever is reviewing the progress so far of its new “Perfect Village” initiative in Vietnam, which seeks to build a financially viable rural business that also makes a positive social impact.

Published 23 Nov 2015

Reference 6184

Topic Responsibility

Industry Consumer Goods Health, Wellness and Fitness

Region Asia

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Sustainability Strategy, Inclusive Business, Innovation, Impact Entrepreneurship, Impact Investing