Summary
Unilever Sustainable Living Plan (USLP) is a global initiative integrating Unilever’s commercial and sustainability-related agenda. In this context, Unilever is reviewing the progress so far of its new “Perfect Village” initiative in Vietnam, which seeks to build a financially viable rural business that also makes a positive social impact.
Teaching objectives
Case studies on social impact and the “base of the pyramid” (BOP) tend to present a “feel good” story of societal engagement. They rarely address the issue of how to make a business case for running a social impact initiative within a large for-profit company, a gap this case fills.
Keywords
- Multinational Company
- Emerging Market Strategy
- Global Strategy
- Corporate Social Responsibility
- Base of Pyramid (BOP)
- Economic Development
- Sustainability
- Creating Shared Value
- Q11516
- Corporate Governance
- Value Creation, Strategy and Implementation
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