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Unilever in Vietnam: The “Perfect Village” Initiative

Published 23 Nov 2015
Reference 6184
Region Asia
Summary

Unilever Sustainable Living Plan (USLP) is a global initiative integrating Unilever’s commercial and sustainability-related agenda. In this context, Unilever is reviewing the progress so far of its new “Perfect Village” initiative in Vietnam, which seeks to build a financially viable rural business that also makes a positive social impact.

Teaching objectives

Case studies on social impact and the “base of the pyramid” (BOP) tend to present a “feel good” story of societal engagement. They rarely address the issue of how to make a business case for running a social impact initiative within a large for-profit company, a gap this case fills.

Keywords
  • Multinational Company
  • Emerging Market Strategy
  • Global Strategy
  • Corporate Social Responsibility
  • Base of Pyramid (BOP)
  • Economic Development
  • Sustainability
  • Creating Shared Value
  • Q11516
  • Corporate Governance
  • Value Creation, Strategy and Implementation
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