Christopher Bartlett

CASE STUDY

Procter and Gamble Europe: Ariel Ultra's Eurobrand Strategy

By  Christopher Bartlett,  Paul Verdin,  Alice De Koning
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The case describes the critical competitive decision issue facing P&G Europe in the course of a major pan-European product development project. Major attention is given to cross-border processes and interaction between strategic and organizational developments.

    Published 01 Sep 1999

    Reference 4816

    Topic Strategy

    Industry Packaging and Containers

    Region Europe

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    Procter and Gamble Europe: Ariel Ultra's Eurobrand Strategy

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    The case describes the critical competitive decision issue facing P&G Europe in the course of a major pan-European product development project. Major attention is given to cross-border processes and interaction between strategic and organizational developments.

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      CASE STUDY

      Matsushita Electric Industrial Company Ltd (MEI)

      By  Sumantra Ghoshal,  Christopher Bartlett,  Raymond Ouellet
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      Describes some of the organisational and administrative challenges of Matsushita - one of Japan's most successful multinationals - as it tries to respond to changes in the strategic requirements of its different businesses.

        Published 01 Jan 1987

        Reference 2041

        Topic Strategy

        Industry Electrical/Electronic Manufacturing,  Consumer Electronics

        Region Asia

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        Matsushita Electric Industrial Company Ltd (MEI)

        Add to Cart Free Case award

        Describes some of the organisational and administrative challenges of Matsushita - one of Japan's most successful multinationals - as it tries to respond to changes in the strategic requirements of its different businesses.

          View