Christopher Bartlett

The case describes the critical competitive decision issue facing P&G Europe in the course of a major pan-European product development project. Major attention is given to cross-border processes and interaction between strategic and organizational developments.

Published 01 Sep 1999

Reference 4816

Topic Strategy

Industry Packaging and Containers

Region Europe

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Describes some of the organisational and administrative challenges of Matsushita - one of Japan's most successful multinationals - as it tries to respond to changes in the strategic requirements of its different businesses.

Published 01 Jan 1987

Reference 2041

Topic Strategy

Industry Electrical/Electronic Manufacturing Consumer Electronics

Region Asia

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