Charlotte Butler

Building a Team
Changing the Figures
The Mess
PT Kalimantan Pulp (A)
Safety First?
The Wife's Tale
Workshop Incident

Published 01 Jan 1994

Reference 4510

Topic Leadership & Organisations

Region Asia

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Describes the problems of a leading Japanese detergents company entering Europe. In 1992 it had operations in 10 countries, though not in its core business. Coordination across Europe remained difficult and Japanese and European managers encountered communication problems. The reaction of Kao's headquarters in Tokyo was to reorganise.

Published 01 Jan 1993

Reference 335

Topic Strategy

Industry Chemicals

Region Europe

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Describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy, and the case focuses on how such creativity can be triggered and maintained in companies.

Published 01 Jan 1992

Reference 278

Topic Strategy

Industry Luxury Goods and Jewelry

Region Europe

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