Describes the problems of a leading Japanese detergents company entering Europe. In 1992 it had operations in 10 countries, though not in its core business. Coordination across Europe remained difficult and Japanese and European managers encountered communication problems. The reaction of Kao's headquarters in Tokyo was to reorganise.
Describes the problems of a leading Japanese detergents company entering Europe. In 1992 it had operations in 10 countries, though not in its core business. Coordination across Europe remained difficult and Japanese and European managers encountered communication problems. The reaction of Kao's headquarters in Tokyo was to reorganise.
Describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy, and the case focuses on how such creativity can be triggered and maintained in companies.
Describes the strategic, operational and organisational processes in Cartier, one of the most successful luxury product companies in the world. Creativity lies at the core of Cartier's strategy, and the case focuses on how such creativity can be triggered and maintained in companies.