The case guides students to resolve a number of questions when embracing a new technology, with a focus on Blockchain, a radical new technology that has attracted a lot of hype although the adoption rate remains low among firms. Consequently, there are few successful business applications and many challenges, uncertainties and risks to be overcome. The case emphasizes two aspects of Blockchain.

The case illustrates the founding and growth of SloWeAre, the first eco-certification company in France that embraces the methodology eco-fashion brands employ on their journey towards producing socially responsible and environmentally sound textile products. By 2020, the four-year diagnostic service had attracted more than 75 French eco-fashion brands to the SloWeAre platform.

This case is about shared mobility in Paris. It can be used as a stand-alone case or as a follow-on from the case study: “On a mission to cut emissions - reducing the carbon footprint in Paris whilst maintaining an efficient transport system” by the same authors. In 2018, Anne Hidalgo, the first woman Mayor of Paris, set out to create a greener city, free from polluting vehicles.

In 2018, the socialist mayor of Paris, Anne Hidalgo, in the fourth of her six-year mandate, embarked on a vision to create a greener city, free from polluting vehicles. Two years earlier, recognizing the global climate emergency and the need to keep global warming below 1.5C°, the city of Paris had set out an ambition to attain carbon neutrality by 2050.