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6 case(s) found.

Are Chocolate Eaters Really SDG Smart?

By  Luk Van Wassenhove,  Viktor Pot,  Sarah Dewilde,  Thomas Breugem
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Since its inception in 2015, the 2030 Agenda for the UN Sustainable Development Goals (SDG) has provided a blueprint for shared prosperity in a sustainable world — a world where all people live productive, vibrant, and peaceful lives on a healthy planet. With less than a decade to go, we need to ask if we are laying the right foundation to achieve the SDGs. How “SDG-smart” are we?

    Published 27 May 2021

    Reference 6604

    Length 79 page(s)

    Topic Responsibility

    Region Global

    Industry Consumer Goods,  Food and Beverages Production

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    Are Chocolate Eaters Really SDG Smart?

    By  Luk Van Wassenhove,  Viktor Pot,  Sarah Dewilde,  Thomas Breugem
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    Since its inception in 2015, the 2030 Agenda for the UN Sustainable Development Goals (SDG) has provided a blueprint for shared prosperity in a sustainable world — a world where all people live productive, vibrant, and peaceful lives on a healthy planet. With less than a decade to go, we need to ask if we are laying the right foundation to achieve the SDGs. How “SDG-smart” are we?
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      Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

      By  Andrew Shipilov,  Peter Zemsky,  Brian Henry
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      The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.

        Published 13 Feb 2019

        Reference 6455

        Length 19 page(s)

        Topic Strategy

        Region Global

        Industry Consumer Goods,  Mechanical or Industrial Engineering

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        Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

        By  Andrew Shipilov,  Peter Zemsky,  Brian Henry
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        The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.
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          The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

          By  L. Felipe Monteiro
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          The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

            Published 21 Apr 2017

            Reference 6291

            Length 19 page(s)

            Topic Strategy

            Region Europe

            Industry Consumer Goods,  Luxury Goods and Jewelry

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            The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

            By  L. Felipe Monteiro
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            The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
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              Handpresso (A)

              By  Anne-Marie Carrick,  Manuel Sosa,  Babette Strousse
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              Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path. The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.

                Published 29 Nov 2011

                Reference 5841

                Length 18 page(s)

                Topic Entrepreneurship

                Region Global

                Industry Consumer Goods,  Food and Beverages Production

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                Handpresso (A)

                By  Anne-Marie Carrick,  Manuel Sosa,  Babette Strousse
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                Case A describes the development from concept to production of the world's first and smallest hand-held espresso machine. It shows the importance the role of prototyping plays in developing an innovative product, capturing the phases and decisions involved along the design path. The machine is ready for tooling and the CEO of Nielsen Innovation must decide to bring the product to market.
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                  Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                  By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
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                  Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

                    Published 28 Jun 2010

                    Reference 5685

                    Length 21 page(s)

                    Topic Marketing

                    Region Europe

                    Industry Consumer Goods

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                    Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

                    By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
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                    Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
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                      Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

                      By  Pierre Chandon,  Pedro Pacheco Guimaraes
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                      Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

                        Published 01 Feb 2004

                        Reference 5188

                        Length 21 page(s)

                        Topic Marketing

                        Region South America

                        Industry Consumer Goods

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                        Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

                        By  Pierre Chandon,  Pedro Pacheco Guimaraes
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                        Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
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