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3 cases found.
The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
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Reference 6291
Published 21 Apr 2017
Topic Strategy
Region Europe
Industry Consumer Goods, Luxury Goods and Jewelry
The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
This case describes how IKEA's distinctive strategy was formed over a period of about 30 years (late 1940s to late 1970s).
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Reference 5833
Published 28 Sep 2011
Topic Strategy
Region Global
Industry Consumer Goods, Furniture
This case describes how IKEA's distinctive strategy was formed over a period of about 30 years (late 1940s to late 1970s).
This case describes IKEA's strategy, aiming to show how the Swedish company has developed and maintained its competitive advantage over decades while expanding its business worldwide.
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Reference 5831
Published 28 Sep 2011
Topic Strategy
Region Global
Industry Consumer Goods, Furniture
This case describes IKEA's strategy, aiming to show how the Swedish company has developed and maintained its competitive advantage over decades while expanding its business worldwide.