Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Area of interest
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note
    • Award winning
    • Popular
    • With Extra x
    • With Female Protagonist

    Categories

    Published

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • Food and Beverages Production x
    • English x
    • Marketing x
    • With Extra x
    Sort by
    View
    7 cases found.

    Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

    By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
    Add to cart new extra
    This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.

      Published 19 Apr 2022

      Reference 6640

      Topic Marketing

      Region Europe

      Industry Food and Beverages Production

      View case

      Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

      Add to cart new extra
      • By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
      • Reference 6640

      • Published 19 Apr 2022

      • Topic Marketing

      • Region Europe

      • Industry Food and Beverages Production

      This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
        View case

        Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

        By  Pierre Chandon,  Laura Heely,  Fernando Machado
        Add to cart popular extra
        Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

          Published 25 Jun 2018

          Reference 6402

          Topic Marketing

          Region Global

          Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

          View case

          Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

          Add to cart popular extra
          • By  Pierre Chandon,  Laura Heely,  Fernando Machado
          • Reference 6402

          • Published 25 Jun 2018

          • Topic Marketing

          • Region Global

          • Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

          Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
            View case

            waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

            By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
            Add to cart award extra
            In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

              Published 28 Jun 2019

              Reference 6399

              Topic Marketing

              Region Global

              Industry Food and Beverages Production

              View case

              waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

              Add to cart award extra
              • By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
              • Reference 6399

              • Published 28 Jun 2019

              • Topic Marketing

              • Region Global

              • Industry Food and Beverages Production

              In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
                View case

                Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                By  Pierre Chandon,  Laura Heely
                Add to cart popular award extra
                After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

                  Published 06 Jun 2018

                  Reference 6317

                  Topic Marketing

                  Region Europe

                  Industry Dairy,  Food and Beverages Production

                  View case

                  Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                  Add to cart popular award extra
                  • By  Pierre Chandon,  Laura Heely
                  • Reference 6317

                  • Published 06 Jun 2018

                  • Topic Marketing

                  • Region Europe

                  • Industry Dairy,  Food and Beverages Production

                  After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
                    View case

                    Eastern Condiments Private Limited (A)

                    By  V. (Paddy) Padmanabhan,  Indira Pant
                    Add to cart popular extra
                    Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

                      Published 23 Jun 2014

                      Reference 5981

                      Topic Marketing

                      Region Asia

                      Industry Food and Beverages Production

                      View case

                      Eastern Condiments Private Limited (A)

                      Add to cart popular extra
                      • By  V. (Paddy) Padmanabhan,  Indira Pant
                      • Reference 5981

                      • Published 23 Jun 2014

                      • Topic Marketing

                      • Region Asia

                      • Industry Food and Beverages Production

                      Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.
                        View case

                        Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                        By  Hernan A. Bruno,  Hilke Plassmann
                        Add to cart popular award extra
                        The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

                          Published 25 Mar 2014

                          Reference 5757

                          Topic Marketing

                          Region Europe

                          Industry Food and Beverages Production

                          View case

                          Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                          Add to cart popular award extra
                          • By  Hernan A. Bruno,  Hilke Plassmann
                          • Reference 5757

                          • Published 25 Mar 2014

                          • Topic Marketing

                          • Region Europe

                          • Industry Food and Beverages Production

                          The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
                            View case

                            Airpork - From Zero to Hero: What Next?

                            By  V. (Paddy) Padmanabhan,  Ulla Fionna
                            Add to cart extra
                            APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.

                              Published 01 Apr 2003

                              Reference 5094

                              Topic Marketing

                              Region Asia

                              Industry Food and Beverages Production

                              View case

                              Airpork - From Zero to Hero: What Next?

                              Add to cart extra
                              • By  V. (Paddy) Padmanabhan,  Ulla Fionna
                              • Reference 5094

                              • Published 01 Apr 2003

                              • Topic Marketing

                              • Region Asia

                              • Industry Food and Beverages Production

                              APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.
                                View case

                                Footer

                                • Faculty & Research
                                • Faculty
                                • Research
                                • Centres of Excellence
                                • INSEAD Knowledge
                                • Research & Learning Hub
                                • Distributors
                                • Case Centre
                                • CCMP
                                • Harvard Business Publishing
                                • study.net
                                • XanEdu
                                Social
                                Sorbonne University Logo
                                Wharton University Logo Logo
                                Tshinghua University Logo Logo

                                Footer bottom

                                • Accreditations
                                • Environment Policy
                                • Copyright
                                • Privacy Policy
                                • Terms & Conditions