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    6 cases found.

    The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

    By  L. Felipe Monteiro
    Add to cart popular award extra
    The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

      Published 21 Apr 2017

      Reference 6291

      Topic Strategy

      Region Europe

      Industry Consumer Goods,  Luxury Goods and Jewelry

      View case

      The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

      Add to cart popular award extra
      • By  L. Felipe Monteiro
      • Reference 6291

      • Published 21 Apr 2017

      • Topic Strategy

      • Region Europe

      • Industry Consumer Goods,  Luxury Goods and Jewelry

      The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
        View case

        Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

        By  Frederic Godart,  David Dubois,  Brian Henry
        Add to cart popular extra
        The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.

          Published 22 Jul 2016

          Reference 6214

          Topic Leadership & Organisations

          Region Europe

          Industry Luxury Goods and Jewelry,  Apparel and Fashion

          View case

          Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior

          Add to cart popular extra
          • By  Frederic Godart,  David Dubois,  Brian Henry
          • Reference 6214

          • Published 22 Jul 2016

          • Topic Leadership & Organisations

          • Region Europe

          • Industry Luxury Goods and Jewelry,  Apparel and Fashion

          The case investigates the role of creative directors in the luxury fashion industry. When in October 2015 Raf Simons quit Christian Dior, industry observers wondered why anyone would voluntarily walk away from such an esteemed fashion house, and who would replace him. Beneath the glamorous veneer, the luxury and fashion industry puts tremendous stress on creative directors.
            View case

            Russell Mehta at Rosy Blue: A Diamantaire for Life

            By  Balagopal Vissa,  Rajeshree Naik,  Indira Pant
            Add to cart popular
            This case traces the evolution of the personal networks of Russell Mehta, CEO of Rosy Blue, as he steps out of his father's shadow to run one of the largest diamond companies in the world. His challenge is to adapt his personal networks to drive his organization's success.

              Published 27 May 2013

              Reference 5975

              Topic Leadership & Organisations

              Region Asia

              Industry Arts and Crafts,  Luxury Goods and Jewelry

              View case

              Russell Mehta at Rosy Blue: A Diamantaire for Life

              Add to cart popular
              • By  Balagopal Vissa,  Rajeshree Naik,  Indira Pant
              • Reference 5975

              • Published 27 May 2013

              • Topic Leadership & Organisations

              • Region Asia

              • Industry Arts and Crafts,  Luxury Goods and Jewelry

              This case traces the evolution of the personal networks of Russell Mehta, CEO of Rosy Blue, as he steps out of his father's shadow to run one of the largest diamond companies in the world. His challenge is to adapt his personal networks to drive his organization's success.
                View case

                L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                By  Haiyang Yang,  Pierre Chandon
                Add to cart popular award extra
                Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

                  Published 07 May 2013

                  Reference 5960

                  Topic Marketing

                  Region Asia

                  Industry Cosmetics,  Luxury Goods and Jewelry

                  View case

                  L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                  Add to cart popular award extra
                  • By  Haiyang Yang,  Pierre Chandon
                  • Reference 5960

                  • Published 07 May 2013

                  • Topic Marketing

                  • Region Asia

                  • Industry Cosmetics,  Luxury Goods and Jewelry

                  Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
                    View case

                    Hermès Paris

                    By  Morten Bennedsen,  Robert Crawford,  Rolf Hoefer
                    Add to cart popular award
                    This case is about options for ownership design in family businesses. The Hermès family takes the firm public in 1993 with the dual aim of enabling individual members to exit via selling shares on the market and generating funds to finance the company's growth.

                      Published 28 Apr 2014

                      Reference 5945

                      Topic Economics & Finance

                      Industry Luxury Goods and Jewelry

                      View case

                      Hermès Paris

                      Add to cart popular award
                      • By  Morten Bennedsen,  Robert Crawford,  Rolf Hoefer
                      • Reference 5945

                      • Published 28 Apr 2014

                      • Topic Economics & Finance

                      • Industry Luxury Goods and Jewelry

                      This case is about options for ownership design in family businesses. The Hermès family takes the firm public in 1993 with the dual aim of enabling individual members to exit via selling shares on the market and generating funds to finance the company's growth.
                        View case

                        Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

                        By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
                        Add to cart popular extra
                        Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.

                          Published 30 Nov 2007

                          Reference 4929

                          Topic Marketing

                          Region Europe

                          Industry Cosmetics,  Luxury Goods and Jewelry

                          View case

                          Parfums Cacharel de l'Oréal 1997-2007: Decoding and Revitalizing a Classic Brand

                          Add to cart popular extra
                          • By  Pierre Chandon,  Klaus Wertenbroch,  Nicholas Rowell
                          • Reference 4929

                          • Published 30 Nov 2007

                          • Topic Marketing

                          • Region Europe

                          • Industry Cosmetics,  Luxury Goods and Jewelry

                          Parfums Cacharel, a division of L’Oréal, used to have a dominating position on the European market with both the number one and number two best-selling fragrances: Anaïs Anaïs and Loulou. At the time of the case however, sales were declining at a rate of 15 % per year and Cacharel was a fragrance brand in need of a major revitalization.
                            View case

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