Reuters' Internet Strategy (A) (French)

Published 01 Dec 2001
Reference 4905
Topic Strategy
Region Global
Summary

Case A, set in late 1999, describes the financial market's anxiety about the Internet eroding Reuters business. It describes the firm's history and competitive landscape.

Teaching objectives

Case A is meant to facilitate a discussion on how an “old economy” firm might transition to the “new economy.”

Keywords
  • Internet
  • Strategy
  • Reuters
  • B2B
  • B2C
  • e-Commerce
  • Net strategy
  • New economy