Deidre Sorensen

Toys “R” Us in 1999 (Japanese)

By  Karel Cool,  Deidre Sorensen
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In 1999 Toys R Us faced the most challenging time of its history. After recording losses for the first time in 1998, it lost its number one position in toy retailing to Wal-Mart and was late in entering electronic retailing where eToys was pre-empting the competitive space. How would TRU be able to reaffirm its competitive position and improve its profitability?

    Published 16 Oct 2015

    Reference 4896

    Topic Strategy

    Region North America

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    Toys “R” Us in 1999 (Japanese)

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    In 1999 Toys R Us faced the most challenging time of its history. After recording losses for the first time in 1998, it lost its number one position in toy retailing to Wal-Mart and was late in entering electronic retailing where eToys was pre-empting the competitive space. How would TRU be able to reaffirm its competitive position and improve its profitability?
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      Toys “R” Us in 1999 (Spanish)

      By  Karel Cool,  Deidre Sorensen
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      In 1999 Toys “R” Us faced the most challenging time of its history. After recording losses for the first time in 1998, it lost its number one position in toy retailing to Wal-Mart and was late in entering electronic retailing where eToys was pre-empting the competitive space. How would TRU be able to reaffirm its competitive position and improve its profitability?

        Published 24 Sep 2015

        Reference 4896

        Topic Strategy

        Region North America

        View case

        Toys “R” Us in 1999 (Spanish)

        Add to cart extra
        In 1999 Toys “R” Us faced the most challenging time of its history. After recording losses for the first time in 1998, it lost its number one position in toy retailing to Wal-Mart and was late in entering electronic retailing where eToys was pre-empting the competitive space. How would TRU be able to reaffirm its competitive position and improve its profitability?
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          Toys "R" Us in 1999 (Portuguese)

          By  Karel Cool,  Deidre Sorensen
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          In 1999 Toys “R” Us faced the most challenging time of its history. After recording losses for the first time in 1998, it lost its number one position in toy retailing to Wal-Mart and was late in entering electronic retailing where eToys was pre-empting the competitive space. How would TRU be able to reaffirm its competitive position and improve its profitability?

            Published 21 Aug 2015

            Reference 4896

            Topic Strategy

            Region North America

            View case

            Toys "R" Us in 1999 (Portuguese)

            Add to cart extra
            In 1999 Toys “R” Us faced the most challenging time of its history. After recording losses for the first time in 1998, it lost its number one position in toy retailing to Wal-Mart and was late in entering electronic retailing where eToys was pre-empting the competitive space. How would TRU be able to reaffirm its competitive position and improve its profitability?
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              Toys "R" Us in 1999 (French)

              By  Karel Cool,  Deidre Sorensen
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              In 1999 Toys “R” Us faced the most challenging time of its history. After recording losses for the first time in 1998, it lost its number one position in toy retailing to Wal-Mart and was late in entering electronic retailing where eToys was pre-empting the competitive space. How would TRU be able to reaffirm its competitive position and improve its profitability?

                Published 21 Aug 2015

                Reference 4896

                Topic Strategy

                Region North America

                View case

                Toys "R" Us in 1999 (French)

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                In 1999 Toys “R” Us faced the most challenging time of its history. After recording losses for the first time in 1998, it lost its number one position in toy retailing to Wal-Mart and was late in entering electronic retailing where eToys was pre-empting the competitive space. How would TRU be able to reaffirm its competitive position and improve its profitability?
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                  Toys"R"Us in 1999

                  By  Karel Cool,  Deidre Sorensen
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                  In 1999 Toys R Us faced the most challenging time of its history. After recording losses for the first time in 1998, it lost its number one position in toy retailing to Wal-Mart and was late in entering electronic retailing where eToys was pre-empting the competitive space. How would TRU be able to reaffirm its competitive position and improve its profitability?

                    Published 01 Aug 2000

                    Reference 4896

                    Topic Strategy

                    Industry Retail,  Consumer Goods,  Entertainment

                    Region North America

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                    Toys"R"Us in 1999

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                    In 1999 Toys R Us faced the most challenging time of its history. After recording losses for the first time in 1998, it lost its number one position in toy retailing to Wal-Mart and was late in entering electronic retailing where eToys was pre-empting the competitive space. How would TRU be able to reaffirm its competitive position and improve its profitability?
                      View case