Summary
Case (B), set in eary 2000, describes Reuters' Internet strategy which includes a decision to expand from B2B to B2C. Case (A) is meant to facilitate a discussion on how an 'old economy' firm might transition to the 'new economy'. Case (B) is meant to facilitate a discussion on the assessment of strategies for Internet business.
Teaching objectives
Case B is meant to facilitate a discussion on the assessment of strategies for Internet business.
Keywords
- Internet
- Strategy
- Reuters
- B2B
- B2C
- e-Commerce
- New economy
- Net strategy
