Reuters' Internet Strategy (B) (French)

Published 01 Dec 2001
Reference 4905
Topic Strategy
Region Global
Summary

Case (B), set in eary 2000, describes Reuters' Internet strategy which includes a decision to expand from B2B to B2C. Case (A) is meant to facilitate a discussion on how an 'old economy' firm might transition to the 'new economy'. Case (B) is meant to facilitate a discussion on the assessment of strategies for Internet business.

Teaching objectives

Case B is meant to facilitate a discussion on the assessment of strategies for Internet business.

Keywords
  • Internet
  • Strategy
  • Reuters
  • B2B
  • B2C
  • e-Commerce
  • New economy
  • Net strategy