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Reuters' Internet Strategy (A)

By Subramanian Rangan,  Brian Coleman
Published 09 Jan 2000
Reference 4905
Topic Strategy
Industry Financial Services,  Information Technology and Services
Region Global
Length 11 page(s)
Language English
Inspection copy
6.00
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Summary

Case A, set in late 1999, describes the financial market’s anxiety about the Internet eroding Reuters business. It describes the firm’s history and competitive landscape.

Teaching objectives

Case A is meant to facilitate a discussion on how an old economy firm might transition to the new economy.

Keywords
  • RD0700
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      About the authors
      Rangan

      Subramanian Rangan

      Professor of Strategy and Management

      Brian  Coleman


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