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Bang & Olufsen

By Manfred F. R. Kets de Vries,  Katharina Balazs
Published 07 Jan 1997
Reference 4708
Topic Entrepreneurship
Industry Media Production
Region Europe
Length 20 page(s)
Language English
Inspection copy
Teaching note
6.00
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Summary

The case contains the description of a major organizational transformation process at the Danish audio-visual company, Bang & Olufsen A/S. It highlights the role of leadership played in the change process. Additional issues concern human resource management practices, the management of innovation and strategic marketing.

Teaching objectives

The teaching objectives of the case consist of presenting an illustrative example of a successful corporate transformation process, highlighting the role of leadership in creating a change of mind-set.

Keywords
  • Organizational Transformation & Change
  • Leadership
  • Restructuring
  • Management of Innovation
About the authors
Kets de Vries

Manfred F. R. Kets de Vries

Distinguished Clinical Professor of Leadership Development and Organizational Change

Katharina Balazs


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