Bang & Olufsen

Published 07 Jan 1997
Reference 4708
Industry Media Production
Region Europe
Length 20 page(s)

The case contains the description of a major organizational transformation process at the Danish audio-visual company, Bang & Olufsen A/S. It highlights the role of leadership played in the change process. Additional issues concern human resource management practices, the management of innovation and strategic marketing.

Teaching objectives

The teaching objectives of the case consist of presenting an illustrative example of a successful corporate transformation process, highlighting the role of leadership in creating a change of mind-set.

  • Organizational Transformation & Change
  • Leadership
  • Restructuring
  • Management of Innovation