Hans Ulrik Noergaard

The case describes the development of Bang & Olufsen, their strategic decision in the nineties to focus on luxury electronics, their innovation and branding strategy, their investment program in exclusive retail shops (B1 stores) and their large scale entry into the US market in the 1998 - 2003 period.

Published 09 Jan 2005

Reference 5131

Topic Strategy

Industry Entertainment Media Production

Region Europe

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