The cases retrace the history of the GE-SNECMA alliance, from its inception in the 1970s, and the choice of its initial design, to the mid 1990s, when the partners face the first serious crisis in their relationship.

Both SNECMA and GE are considering entering the civilian jet engine market. The case analyses how they approach that decision, why they might cooperate, and what issues stand in the way of cooperation: strategic interests of both firms and nations, issues of technology transfer, uncertainties about market development, differences between public and private sector firms, national cultures.

These cases aim to contribute in our understanding of strategic change in transnational corporations. Case A describes the prevailing conditions within the company and the industry and presents three alternative organization structures. Case A (Epilogue) describes the recommended model. Case B considers the different ways it was implemented across Europe.

These cases aim to contribute in our understanding of strategic change in transnational corporations. Case A describes the prevailing conditions within the company and the industry and presents three alternative organization structures. Case A (Epilogue) describes the recommended model. Case B considers the different ways it was implemented across Europe.

These cases aim to contribute in our understanding of strategic change in transnational corporations. Case A describes the prevailing conditions within the company and the industry and presents three alternative organization structures. Case A (Epilogue) describes the recommended model. Case B considers the different ways it was implemented across Europe.

This case describes a technological partnership between a large firm (Ciba-Geigy) and a small firm (ALZA), over the period 1977-84. It describes the pharmaceutical industry setting, the companies and the events leading up to the partnership opportunity.

The case describes the approach used by Oerlikon Buhrle to bid for the contract for the new short-range air defence system for the Canadian Forces. In particular, the case describes how the company articulated its offer, and what arguments it emphasised in order to be 'short listed' and then selected by the Canadian Government.

The CF-LLAD Oerlikon-Bührle case series (to be used together with the Canadian Armed Forces note and the Appendix on the Canadian Aerospace Industry) describes the approach used by Oerlikon-Bührle to bid for a new short-range air defence system for the Canadian Forces.

The CF-LLAD Oerlikon-Bührle case series (to be used together with the Canadian Armed Forces note and the Appendix on the Canadian Aerospace Industry) describes the approach used by Oerlikon-Bührle to bid for a new short-range air defence system for the Canadian Forces.

The CF-LLAD Oerlikon-Bührle case series (to be used together with the Canadian Armed Forces note and the Appendix on the Canadian Aerospace Industry) describes the approach used by Oerlikon-Bührle to bid for a new short-range air defence system for the Canadian Forces.