Rank Xerox (A)

These cases aim to contribute in our understanding of strategic change in transnational corporations. Case A describes the prevailing conditions within the company and the industry and presents three alternative organization structures. Case A (Epilogue) describes the recommended model. Case B considers the different ways it was implemented across Europe.

These cases illustrate the trade-offs which have to be made between an ideal strategy and one which can be implemented. They show how a certain vagueness in the design of a change initiative can lead to creativity in its implementation and how establishing a new way of changing enhances future adaptiveness.