General Electric and SNECMA (C)

Published 01 Jan 1997
Reference 3450
Topic Strategy
Region Global
Summary

Both SNECMA and GE are considering entering the civilian jet engine market. The case analyses how they approach that decision, why they might cooperate, and what issues stand in the way of cooperation: strategic interests of both firms and nations, issues of technology transfer, uncertainties about market development, differences between public and private sector firms, national cultures.

Teaching objectives

To allow participants to suggest a design for a difficult alliance: what to include in the alliance, how to structure it, how to control it. This discussion can be followed by a presentation and discussion of the actual agreements between GE and SNECMA.

Keywords
  • General Electric
  • Snecma
  • Civilian jet engine market