award

Rank Xerox (B)

Published 08 Jan 1995
Reference 4501
Topic Strategy
Region Europe
Length 18 page(s)
popular
Prizes & Awards

Winner 1996 European Foundation in Management Development Award, Emerging Organisational Dynamics Category

Summary

These cases aim to contribute in our understanding of strategic change in transnational corporations. Case A describes the prevailing conditions within the company and the industry and presents three alternative organization structures. Case A (Epilogue) describes the recommended model. Case B considers the different ways it was implemented across Europe.

Teaching objectives

These cases illustrate the trade-offs which have to be made between an ideal strategy and one which can be implemented. They show how a certain vagueness in the design of a change initiative can lead to creativity in its implementation and how establishing a new way of changing enhances future adaptiveness.

Keywords
  • TRANSNATIONAL
  • STRATEGY
  • STRUCTURE
  • BEHAVIOUR
  • CHANGE
  • EMPOWERMENT
  • COST CUTTING
  • RESPONSIVENESS