3i Technologies was spun out from ICICI Bank, one of the largest Indian banks, as a Business Process Outsourcing (BPO) provider in 1999. As the BPO market collapsed in 2001, the company underwent a radical strategy shift to selling application software solutions together with services. The case describes the transformation until 2006.

This case describes how the startup company, Zyme Solutions, manages market channel information (such as inventory and sell-through) for their clients. The operations of Zyme and benefits obtained by the customers are described