Yaozhong Wu

This case describes how the startup company, Zyme Solutions, manages market channel information (such as inventory and sell-through) for their clients. The operations of Zyme and benefits obtained by the customers are described

Published 01 Jul 2006

Reference 5388

Topic Operations

Region Global

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3i Technologies was spun out from ICICI Bank, one of the largest Indian banks, as a Business Process Outsourcing (BPO) provider in 1999. As the BPO market collapsed in 2001, the company underwent a radical strategy shift to selling application software solutions together with services. The case describes the transformation until 2006.

Published 01 Jul 2006

Reference 5357

Topic Strategy

Region Asia

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