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3i Infotech - Transformation from IT Outsourcing to IT Products

By Christoph Loch,  Yaozhong Wu
Published 01 Jul 2006
Reference 5357
Topic Strategy
Region Asia
Length 16 page(s)
Language English
Inspection copy
6.00
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Summary

3i Technologies was spun out from ICICI Bank, one of the largest Indian banks, as a Business Process Outsourcing (BPO) provider in 1999. As the BPO market collapsed in 2001, the company underwent a radical strategy shift to selling application software solutions together with services. The case describes the transformation until 2006.

Teaching objectives

The case illustrates how the company conceived and executed a radical strategy change. In addition, the case illustrates how different competencies work together to produce competitive advantage - acquisition of small companies with promising products, product modification, and service delivery all contribute to the company's competitiveness.

Keywords
  • RD0706
  • AR2006
  • AR0506
  • RD0706
  • AR2006
  • AR0506
About the authors
Loch

Christoph Loch

Yaozhong Wu


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