3i Infotech - Transformation from IT Outsourcing to IT Products

Published 01 Jul 2006
Reference 5357
Topic Strategy
Region Asia
Summary

3i Technologies was spun out from ICICI Bank, one of the largest Indian banks, as a Business Process Outsourcing (BPO) provider in 1999. As the BPO market collapsed in 2001, the company underwent a radical strategy shift to selling application software solutions together with services. The case describes the transformation until 2006.

Teaching objectives

The case illustrates how the company conceived and executed a radical strategy change. In addition, the case illustrates how different competencies work together to produce competitive advantage - acquisition of small companies with promising products, product modification, and service delivery all contribute to the company's competitiveness.

Keywords
  • RD0706
  • AR2006
  • AR0506
  • RD0706
  • AR2006
  • AR0506