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Reinhard Angelmar

Emeritus Professor of Marketing
Email [email protected]
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CASE STUDY

Colgate-Palmolive France (A)

By  Reinhard Angelmar,  François Canivet
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The case illustrates the problems faced by manufacturers of high retail concentration and the application of negotiation skills. The consequences of the termination of the relationship between the manufacturer and the distributor are also analysed.

    Published 01 Jan 1984

    Reference 2132

    Topic Marketing

    Industry Consumer Goods

    Region Europe

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    Colgate-Palmolive France (A)

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    The case illustrates the problems faced by manufacturers of high retail concentration and the application of negotiation skills. The consequences of the termination of the relationship between the manufacturer and the distributor are also analysed.

      View
      CASE STUDY

      Gervais-Danone/Dr Oetker (B)

      By  Reinhard Angelmar
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        Published 01 Jan 1984

        Reference 1904

        Topic Marketing

        Industry Food and Beverages Production

        Region Europe

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        Gervais-Danone/Dr Oetker (B)

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          CASE STUDY

          Colgate-Palmolive France (B)

          By  Reinhard Angelmar,  François Canivet
          Add to Cart

          The case illustrates the problems faced by manufacturers of high retail concentration and the application of negotiation skills. The consequences of the termination of the relationship between the manufacturer and the distributor are also analysed.

            Published 01 Jan 1984

            Reference 2132

            Topic Marketing

            Industry Consumer Goods

            Region Europe

            View

            Colgate-Palmolive France (B)

            Add to Cart

            The case illustrates the problems faced by manufacturers of high retail concentration and the application of negotiation skills. The consequences of the termination of the relationship between the manufacturer and the distributor are also analysed.

              View
              CASE STUDY

              Colgate-Palmolive France (C)

              By  Reinhard Angelmar,  François Canivet
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              The case illustrates the problems faced by manufacturers of high retail concentration and the application of negotiation skills. The consequences of the termination of the relationship between the manufacturer and the distributor are also analysed.

                Published 01 Jan 1984

                Reference 2132

                Topic Marketing

                Industry Consumer Goods

                Region Europe

                View

                Colgate-Palmolive France (C)

                Add to Cart

                The case illustrates the problems faced by manufacturers of high retail concentration and the application of negotiation skills. The consequences of the termination of the relationship between the manufacturer and the distributor are also analysed.

                  View
                  CASE STUDY

                  Compagnie Luxembourgeoise de Telediffusion

                  By  Reinhard Angelmar
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                  Describes the European broadcasting industry. Traditional competitors are state-owned, national television stations. The industry is undergoing fundamental restructuring and much uncertainty exists over the industry's evolution due to changes in the technological and political (regulatory) environment.

                    Published 01 Jan 1983

                    Reference 1615

                    Topic Marketing

                    Industry Telecommunications

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                    Compagnie Luxembourgeoise de Telediffusion

                    Add to Cart Free Case

                    Describes the European broadcasting industry. Traditional competitors are state-owned, national television stations. The industry is undergoing fundamental restructuring and much uncertainty exists over the industry's evolution due to changes in the technological and political (regulatory) environment.

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                      CASE STUDY

                      Novartis: Building a Sustainable Business at the Bottom of the Pyramid

                      By  Amitava Chattopadhyay,  Reinhard Angelmar
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                      Inspired by C.K. Prahalad’s “The Fortune at the Bottom of the Pyramid”, Novartis was exploring ways to build a sustainable business for the BOP in India that would improve access to healthcare for the poor while being financially profitable, unlike Novartis's traditional philanthropic and corporate social responsibility approaches.

                        Published 26 Mar 2018

                        Reference 6388

                        Topic Responsibility

                        Industry Pharmaceuticals

                        Region Asia

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                        Novartis: Building a Sustainable Business at the Bottom of the Pyramid

                        Add to Cart popular extra

                        Inspired by C.K. Prahalad’s “The Fortune at the Bottom of the Pyramid”, Novartis was exploring ways to build a sustainable business for the BOP in India that would improve access to healthcare for the poor while being financially profitable, unlike Novartis's traditional philanthropic and corporate social responsibility approaches.

                          View

                          Pharmaceuticals, New Product Development and Innovation, Marketing Management