François Canivet

The case illustrates the problems faced by manufacturers of high retail concentration and the application of negotiation skills. The consequences of the termination of the relationship between the manufacturer and the distributor are also analysed.

Published 14 Oct 2016

Reference 2132

Topic Marketing

Region Europe

View case
The case illustrates the problems faced by manufacturers of high retail concentration and the application of negotiation skills. The consequences of the termination of the relationship between the manufacturer and the distributor are also analysed.

Published 14 Oct 2016

Reference 2132

Topic Marketing

Region Europe

View case
The case illustrates the problems faced by manufacturers of high retail concentration and the application of negotiation skills. The consequences of the termination of the relationship between the manufacturer and the distributor are also analysed.

Published 14 Oct 2016

Reference 2132

Topic Marketing

Region Europe

View case
The case illustrates the problems faced by manufacturers of high retail concentration and the application of negotiation skills. The consequences of the termination of the relationship between the manufacturer and the distributor are also analysed.

Published 09 Jan 1994

Reference 2132

Topic Marketing

Region Europe

View case
The case illustrates the problems faced by manufacturers of high retail concentration and the application of negotiation skills. The consequences of the termination of the relationship between the manufacturer and the distributor are also analysed.

Published 09 Jan 1994

Reference 2132

Topic Marketing

Region Europe

View case
The case illustrates the problems faced by manufacturers of high retail concentration and the application of negotiation skills. The consequences of the termination of the relationship between the manufacturer and the distributor are also analysed.

Published 09 Jan 1994

Reference 2132

Topic Marketing

Region Europe

View case
The case illustrates the problems faced by manufacturers of high retail concentration and the application of negotiation skills. The consequences of the termination of the relationship between the manufacturer and the distributor are also analysed.

Published 01 Jan 1984

Reference 2132

Topic Marketing

Industry Consumer Goods

Region Europe

View case
The case illustrates the problems faced by manufacturers of high retail concentration and the application of negotiation skills. The consequences of the termination of the relationship between the manufacturer and the distributor are also analysed.

Published 01 Jan 1984

Reference 2132

Topic Marketing

Industry Consumer Goods

Region Europe

View case
The case illustrates the problems faced by manufacturers of high retail concentration and the application of negotiation skills. The consequences of the termination of the relationship between the manufacturer and the distributor are also analysed.

Published 01 Jan 1984

Reference 2132

Topic Marketing

Industry Consumer Goods

Region Europe

View case