This case updates the earlier series (A through C) that described Kodak's strategy for using acquisitions to consolidate a fragmented industry in China and position themselves as the dominant player. Immediate actions post acquisition are discussed. Subsequent strategies to build distribution and the Kodak brand in China are described.

First Pacific Company Limited Responding to the Asian Crisis (B)

First Pacific Company Limited Responding to the Asian Crisis (B)

These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

Update of the case The Acer Group: Building an Asian Multinational to 1998. Discusses the next phase of globalisation, an alliance with Siemens-Noxdorf and restructuring of a joint venture with Texas Instruments.

This case describes the competitive environment of the ice cream market in Vietnam, its growth potential and the strategy adopted by Unilever to enter the market with its Walls’ brand. The Wall’s market positioning, operational approach and initial success are described.

This case updates the earlier case series from Harvard Business School (Lever Brothers Thailand (A, B1, B2 & C). It discusses the entry of new multinational competitors, their strategies for winning market share against Unilever’s Walls brand and Unilever’s response to defend its position.

These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.

These cases trace the dynamics of competition in the Chinese market between foreign entrants, joint venture companies and local firms. It outlines the characteristics of the Chinese market and the strategies followed by all the major competitors. As competition has intensified and most companies are losing money it poses the question of how their strategies need to be adapted.