First Pacific Company Limited Responding to the Asian Crisis (B) First Pacific (A) traces the history of one of Asias most prominent blue chip conglomerates from small beginnings to become a multi-billion dollar corporation. It examines the evolution of First Pacifics strategy up until 1997. The First Pacific (B) case examines how the company has responded to the 1997 Asian Crisis to re-emerge as a powerful player.
To understand the evolution of corporate strategy and behaviour of an Asian-owned firm as it has grown into a major player in the region and expanded internationally. The case allows students to understand the strengths, weaknesses and thinking of blue-chip Asian companies.