Patrick Turner

This set of two cases describes how two MBA alumni acquired a long-established business in France, and, despite all their efforts to modernise it, grow it and apply best practices as learned in business school (Case A), finally turned it into a loss-making and cash-bleeding company (Case B).

Published 18 Sep 2008

Reference 5527

Topic Entrepreneurship

Region Global

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This set of two cases describes how two MBA alumni acquired a long-established business in France, and, despite all their efforts to modernise it, grow it and apply best practices as learned in business school (Case A), finally turned it into a loss-making and cash-bleeding company (Case B).

Published 18 Jul 2008

Reference 5527

Topic Entrepreneurship

Region Global

View case
The case describes the launching and early experience of an Internet retailing business. The company quickly runs into problems, and this sparks a series of personality clashes among the managers, leading to a crisis that threatens to force the company to close.

Published 07 Feb 2002

Reference 4988

Topic Entrepreneurship

Region Europe

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