La Corpo (B): The Second Year

Published 18 Jul 2008
Reference 5527
Region Global
Summary

This set of two cases describes how two MBA alumni acquired a long-established business in France, and, despite all their efforts to modernise it, grow it and apply best practices as learned in business school (Case A), finally turned it into a loss-making and cash-bleeding company (Case B).

Teaching objectives

Although the case is rich in all kinds of ?sub-plots?, the three over-arching themes are: - the vital importance of sector experience in acquisitions - change management - financial control, in particular cash management. It has been found very effective to approach the class session using this same sequence.

Keywords
  • RD0908
  • GPEI
  • GPEI-Case