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Solodvd.com - An Online Retailer of DVD Hardware and Software in Spain

By Patrick Turner,  Ignacio De la Torre
Published 02 Jul 2002
Reference 4988
Topic Entrepreneurship
Industry Retail,  Internet
Region Europe
Length 22 page(s)
Inspection copy
6.00
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Summary

The case describes the launching and early experience of an Internet retailing business. The company quickly runs into problems, and this sparks a series of personality clashes among the managers, leading to a crisis that threatens to force the company to close.

Teaching objectives

The main objective is to explore the formation of teams in new ventures, and how individual managers interact with each other, especially when the company runs into difficulties. The main messages are that team formation should not be improvised, and that there should always be clearly defined responsibilities and clear leadership.

Keywords
  • RD0102
  • AR2002
  • TEAMS
  • TEAM BUILDING
  • NEW VENTURES
  • ENTREPRENEURSHIP
  • LEADERSHIP
  • START-UPS
About the authors
Turner

Patrick Turner

Ignacio De la Torre


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