Streamline and Peapod: Pioneers In On-line Grocery Shopping

Published 01 Jan 1998
Reference 4777
Topic Operations
Region North America
Summary

A majority of companies today utilize the Internet to conduct some or all of their business. Retail grocers are fast becoming a major part of this trend by offering on-line grocery shopping services. This case describes two pioneering companies in on-line retailing: Peapod and Streamline.

Teaching objectives

The Internet is revolutionizing business models in many sectors. The case provides an opportunity for the discussion of changes in grocery retailing caused by the on-line revolution. The changing role of consumers and intermediaries in the market space can also be discussed with the help of the case.

Keywords
  • ELECTRONIC COMMERCE
  • ON-LINE SHOPPING
  • INTERNET
  • CYBERSPACE
  • ON-LINE RETAILING
  • ELECTRONIC COMMERCE
  • ON-LINE SHOPPING
  • INTERNET
  • CYBERSPACE
  • ON-LINE RETAILING
  • AR1998
  • RD1098