Streamline and Peapod: Pioneers In On-line Grocery Shopping

A majority of companies today utilize the Internet to conduct some or all of their business. Retail grocers are fast becoming a major part of this trend by offering on-line grocery shopping services. This case describes two pioneering companies in on-line retailing: Peapod and Streamline.

The Internet is revolutionizing business models in many sectors. The case provides an opportunity for the discussion of changes in grocery retailing caused by the on-line revolution. The changing role of consumers and intermediaries in the market space can also be discussed with the help of the case.