As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

Carrefour, the second largest mass retailer in the world, has expanded its presence in the Asia Pacific egion and competing head-on with Wal-Mart and other Western and Asian mass retailers to capture a significant position in the region. The case retraces the historical development of the expansion, starting with an entry into Taiwan in the late 1980’s.

The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan.

The case series on the Mass Retailing Industry in Asia discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. The case A illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan.