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2 case(s) found.
The case is set in November 2011, when the five-year-old telecommunications company was looking at its strategic options.
Reference 5852
Published 24 Nov 2014
Length 40 page(s)
Topic Strategy
Region Middle-East
Industry Telecommunications
The case is set in November 2011, when the five-year-old telecommunications company was looking at its strategic options.
The case describes the success story of Al Jazeera how it developed from a controversial Arab news channel to a globally respected brand. But how sustainable is Al Jazeera's success? Can it truly transform from an Arabic news channel into an international media network? Can it both leverage and demystify the original Al Jazeera brand when catering to global media consumers?
Reference 5691
Published 26 Jul 2010
Length 23 page(s)
Topic Strategy
Region Middle-East
Industry Newspapers, Online Media
The case describes the success story of Al Jazeera how it developed from a controversial Arab news channel to a globally respected brand. But how sustainable is Al Jazeera's success? Can it truly transform from an Arabic news channel into an international media network? Can it both leverage and demystify the original Al Jazeera brand when catering to global media consumers?
