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    3 case(s) found.

    Market Disruption Strategies: The Transformation of Xiaomi

    By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
    Add to cart popular extra
    After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.

      Published 24 Feb 2021

      Reference 6608

      Length 26 page(s)

      Topic Marketing

      Region Asia

      Industry Information Technology and Services,  Consumer Electronics

      View case

      Market Disruption Strategies: The Transformation of Xiaomi

      By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
      Add to cart popular extra
      • Reference 6608

      • Published 24 Feb 2021

      • Length 26 page(s)

      • Topic Marketing

      • Region Asia

      • Industry Information Technology and Services,  Consumer Electronics

      After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
        View case

        Lenovo: The Next Level in Leadership

        By  Stewart Black,  Allen J. Morrison
        Add to cart popular
        Lenovo origins date back to 1984 in China. Over time it became the number one PC company in the world. It now seeks to transform and become not just a PC maker but a solution provider to enterprises undergoing digital transformation. The chief HR officer must decide how she will ensure that Lenovo has enough competent leaders to ensure its successful transformation.

          Published 25 Feb 2020

          Reference 6571

          Length 16 page(s)

          Topic Leadership & Organisations

          Region Asia

          Industry Information Technology and Services

          View case

          Lenovo: The Next Level in Leadership

          By  Stewart Black,  Allen J. Morrison
          Add to cart popular
          • Reference 6571

          • Published 25 Feb 2020

          • Length 16 page(s)

          • Topic Leadership & Organisations

          • Region Asia

          • Industry Information Technology and Services

          Lenovo origins date back to 1984 in China. Over time it became the number one PC company in the world. It now seeks to transform and become not just a PC maker but a solution provider to enterprises undergoing digital transformation. The chief HR officer must decide how she will ensure that Lenovo has enough competent leaders to ensure its successful transformation.
            View case

            Google and Project Maven (A): Big Tech, Government and the AI Arms Race

            By  Gianpiero Petriglieri,  Jaimie Stettin
            Add to cart popular award
            In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

              Published 28 May 2018

              Reference 6408

              Length 17 page(s)

              Topic Responsibility

              Region North America

              Industry Industrial Automation,  Information Technology and Services,  Military

              View case

              Google and Project Maven (A): Big Tech, Government and the AI Arms Race

              By  Gianpiero Petriglieri,  Jaimie Stettin
              Add to cart popular award
              • Reference 6408

              • Published 28 May 2018

              • Length 17 page(s)

              • Topic Responsibility

              • Region North America

              • Industry Industrial Automation,  Information Technology and Services,  Military

              In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
                View case

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