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    9 cases found.

    Pacari Chocolate: Building a Brand that Brings Joy from Tree to Bar

    By  Amitava Chattopadhyay,  Fabrizio Noboa,  Alexandra Velasco,  Anne-Marie Carrick,  Andrew Lee
    Add to cart new
    The case describes Carla Barbotó and Santiago Peralta’s journey building a premium, ethical chocolate brand – Pacari – in Ecuador, that has won over 160 awards including “World’s Best Chocolate” for five consecutive years.

      Published 15 Mar 2022

      Reference 6737

      Topic Marketing

      Region South America

      Industry Food and Beverages Production

      View case

      Pacari Chocolate: Building a Brand that Brings Joy from Tree to Bar

      Add to cart new
      • By  Amitava Chattopadhyay,  Fabrizio Noboa,  Alexandra Velasco,  Anne-Marie Carrick,  Andrew Lee
      • Reference 6737

      • Published 15 Mar 2022

      • Topic Marketing

      • Region South America

      • Industry Food and Beverages Production

      The case describes Carla Barbotó and Santiago Peralta’s journey building a premium, ethical chocolate brand – Pacari – in Ecuador, that has won over 160 awards including “World’s Best Chocolate” for five consecutive years.
        View case

        Crisis at MIAM Group

        By  Ludo Van der Heyden,  Stanislav Shekshnia,  Elin Williams
        Add to cart new
        Crisis at MIAM Group is a fictional board simulation about a global European food company in crisis. It is designed to be used in groups of about nine participants, each playing a gender-neutral role for which an individual, detailed description is provided.* The crisis in question has come to a head following the intervention of two groups of activist investors.

          Published 22 Apr 2022

          Reference 6715

          Topic Leadership & Organisations

          Industry Food and Beverages Production

          View case

          Crisis at MIAM Group

          Add to cart new
          • By  Ludo Van der Heyden,  Stanislav Shekshnia,  Elin Williams
          • Reference 6715

          • Published 22 Apr 2022

          • Topic Leadership & Organisations

          • Industry Food and Beverages Production

          Crisis at MIAM Group is a fictional board simulation about a global European food company in crisis. It is designed to be used in groups of about nine participants, each playing a gender-neutral role for which an individual, detailed description is provided.* The crisis in question has come to a head following the intervention of two groups of activist investors.
            View case

            Crisis at MIAM Group - Directors' Profiles

            By  Ludo Van der Heyden,  Stanislav Shekshnia,  Elin Williams
            Add to cart new
            Crisis at MIAM Group is a fictional board simulation about a global European food company in crisis. It is designed to be used in groups of about nine participants, each playing a gender-neutral role for which an individual, detailed description is provided.* The crisis in question has come to a head following the intervention of two groups of activist investors.

              Published 22 Apr 2022

              Reference 6715

              Topic Leadership & Organisations

              Region Europe

              Industry Food and Beverages Production

              View case

              Crisis at MIAM Group - Directors' Profiles

              Add to cart new
              • By  Ludo Van der Heyden,  Stanislav Shekshnia,  Elin Williams
              • Reference 6715

              • Published 22 Apr 2022

              • Topic Leadership & Organisations

              • Region Europe

              • Industry Food and Beverages Production

              Crisis at MIAM Group is a fictional board simulation about a global European food company in crisis. It is designed to be used in groups of about nine participants, each playing a gender-neutral role for which an individual, detailed description is provided.* The crisis in question has come to a head following the intervention of two groups of activist investors.
                View case

                Shiok Meats: Changing the Way we Eat

                By  N. Craig Smith,  Erin McCormick
                Add to cart new
                Do we have to completely change the way we eat to save the planet? If so, can business lead the way? Case protagonist Sandhya Sriram, a Singapore entrepreneur, is attempting to do just that. With a cofounder, she launches a start-up to ‘grow’ shrimp meat by replicating cells in a lab setting as an alternative to aquaculture settings that pollute the ocean.

                  Published 10 Jun 2022

                  Reference 6706

                  Topic Responsibility

                  Region Asia

                  Industry Food and Beverages Production

                  View case

                  Shiok Meats: Changing the Way we Eat

                  Add to cart new
                  • By  N. Craig Smith,  Erin McCormick
                  • Reference 6706

                  • Published 10 Jun 2022

                  • Topic Responsibility

                  • Region Asia

                  • Industry Food and Beverages Production

                  Do we have to completely change the way we eat to save the planet? If so, can business lead the way? Case protagonist Sandhya Sriram, a Singapore entrepreneur, is attempting to do just that. With a cofounder, she launches a start-up to ‘grow’ shrimp meat by replicating cells in a lab setting as an alternative to aquaculture settings that pollute the ocean.
                    View case

                    Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

                    By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
                    Add to cart new extra
                    This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.

                      Published 19 Apr 2022

                      Reference 6640

                      Topic Marketing

                      Region Europe

                      Industry Food and Beverages Production

                      View case

                      Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

                      Add to cart new extra
                      • By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
                      • Reference 6640

                      • Published 19 Apr 2022

                      • Topic Marketing

                      • Region Europe

                      • Industry Food and Beverages Production

                      This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
                        View case

                        Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                        By  Pierre Chandon,  Laura Heely
                        Add to cart popular award extra
                        After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

                          Published 06 Jun 2018

                          Reference 6317

                          Topic Marketing

                          Region Europe

                          Industry Dairy,  Food and Beverages Production

                          View case

                          Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                          Add to cart popular award extra
                          • By  Pierre Chandon,  Laura Heely
                          • Reference 6317

                          • Published 06 Jun 2018

                          • Topic Marketing

                          • Region Europe

                          • Industry Dairy,  Food and Beverages Production

                          After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
                            View case

                            Johnnie Walker: Reigniting Growth

                            By  Amitava Chattopadhyay
                            Add to cart
                            The case decribes Johnnie Walker’s efforts to move from a multi-local product-focused brand to a global master brand, underlining that the switch is a strategic business decision. It begins by understanding and addressing a global customer need, then managing the standardization of marketing activities across markets, with significant internal changes required to existing structure and process.

                              Published 26 Jun 2017

                              Reference 6286

                              Topic Marketing

                              Region Global

                              Industry Food and Beverages Production

                              View case

                              Johnnie Walker: Reigniting Growth

                              Add to cart
                              • By  Amitava Chattopadhyay
                              • Reference 6286

                              • Published 26 Jun 2017

                              • Topic Marketing

                              • Region Global

                              • Industry Food and Beverages Production

                              The case decribes Johnnie Walker’s efforts to move from a multi-local product-focused brand to a global master brand, underlining that the switch is a strategic business decision. It begins by understanding and addressing a global customer need, then managing the standardization of marketing activities across markets, with significant internal changes required to existing structure and process.
                                View case

                                Billionaire's Curse: Gun-based Succession Planning for a Bangkok Market

                                By  Morten Bennedsen,  Brian Henry,  Yupana Wiwattanakantang
                                Add to cart
                                The case highlights the infighting within a Thai family who own and operate a fresh-food market stall business in Bangkok. The case explores the depths to which the Thammawattana dynasty sank in order to keep control of a profitable cash-in-hand business that had made the matriarch, Suwapee Thammawattana, a billionaire by the time of her death at age 65.

                                  Published 24 Mar 2016

                                  Reference 6195

                                  Topic Family Business

                                  Region Asia

                                  Industry Food and Beverages Production,  Tobacco

                                  View case

                                  Billionaire's Curse: Gun-based Succession Planning for a Bangkok Market

                                  Add to cart
                                  • By  Morten Bennedsen,  Brian Henry,  Yupana Wiwattanakantang
                                  • Reference 6195

                                  • Published 24 Mar 2016

                                  • Topic Family Business

                                  • Region Asia

                                  • Industry Food and Beverages Production,  Tobacco

                                  The case highlights the infighting within a Thai family who own and operate a fresh-food market stall business in Bangkok. The case explores the depths to which the Thammawattana dynasty sank in order to keep control of a profitable cash-in-hand business that had made the matriarch, Suwapee Thammawattana, a billionaire by the time of her death at age 65.
                                    View case

                                    Airpork - From Zero to Hero: What Next?

                                    By  V. (Paddy) Padmanabhan,  Ulla Fionna
                                    Add to cart extra
                                    APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.

                                      Published 01 Apr 2003

                                      Reference 5094

                                      Topic Marketing

                                      Region Asia

                                      Industry Food and Beverages Production

                                      View case

                                      Airpork - From Zero to Hero: What Next?

                                      Add to cart extra
                                      • By  V. (Paddy) Padmanabhan,  Ulla Fionna
                                      • Reference 5094

                                      • Published 01 Apr 2003

                                      • Topic Marketing

                                      • Region Asia

                                      • Industry Food and Beverages Production

                                      APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.
                                        View case

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