The case highlights the infighting within a Thai family who own and operate a fresh-food market stall business in Bangkok. The case explores the depths to which the Thammawattana dynasty sank in order to keep control of a profitable cash-in-hand business that had made the matriarch, Suwapee Thammawattana, a billionaire by the time of her death at age 65.
After reading and analysing the case, students will be able to evaluate the importance for family businesses of having a long-term succession plan. Against the bloodstained backdrop of a family business in Thailand, students will learn about the challenges of succession in an emerging country. The case enables them to discuss the importance of cohesion among the members of a family business.
- family business
- Ying Charoen
- market stalls
- King Bhumibol
- Corporate Governance
- Corporate Governance for Family Firms
- Succession, next generation
- Fair process, communication, psychology, gender
- Education, entrepreneurship, leadership
- Women in family business, gender