- Your selection
- Clear all
- Sporting Goods x
- English x
7 cases found.
The case takes stock of the competitive and financial situation of Under Armour in 2017. After becoming a $5 billion corporation and seeing its stock price shoot to over $100 in 2015, it sees an equally spectacular drop to $20 by January 2017.
- By
Reference 6367
Published 29 Jan 2018
Topic Strategy
Region North America
Industry Sporting Goods
The case takes stock of the competitive and financial situation of Under Armour in 2017. After becoming a $5 billion corporation and seeing its stock price shoot to over $100 in 2015, it sees an equally spectacular drop to $20 by January 2017.
The case describes how founder Kevin Plank built a very successful sports apparel company in the US to compete with the likes of giants Nike and Adidas. It analyzes the business model of Under Armour, its expansion beyond apparel into sports shoes, where Nike and Adidas are much more focused, and beyond the US market where its brand recognition is not established.
- By
Reference 5576
Published 29 Mar 2011
Topic Strategy
Region North America
Industry Sporting Goods
The case describes how founder Kevin Plank built a very successful sports apparel company in the US to compete with the likes of giants Nike and Adidas. It analyzes the business model of Under Armour, its expansion beyond apparel into sports shoes, where Nike and Adidas are much more focused, and beyond the US market where its brand recognition is not established.
This case describes the tragedy that occurred on Everest in 1996 - when teams led by highly-skilled guides got caught in a terrible storm, causing the death of the team leaders and several of the client climbers. It delves into the factors that help teams survive when they encounter turbulence, and why others in similar circumstances meet tragedy.
- By
Reference 5519
Published 28 Sep 2011
Topic Entrepreneurship
Region Asia
Industry Sporting Goods, Entertainment
This case describes the tragedy that occurred on Everest in 1996 - when teams led by highly-skilled guides got caught in a terrible storm, causing the death of the team leaders and several of the client climbers. It delves into the factors that help teams survive when they encounter turbulence, and why others in similar circumstances meet tragedy.
The primary purpose of this case is to describe the challenges facing Rasurel, the swimwear brand of Lejaby, a French lingerie company that has set itself the ambition of revitalizing the image of Rasurel in the minds of consumers. The case focuses on the issues facing the company as it considers the launch of the Rasurel Summer 2004 collection.
- By
Reference 5252
Published 01 Dec 2004
Topic Marketing
Region Europe
Industry Sporting Goods
The primary purpose of this case is to describe the challenges facing Rasurel, the swimwear brand of Lejaby, a French lingerie company that has set itself the ambition of revitalizing the image of Rasurel in the minds of consumers. The case focuses on the issues facing the company as it considers the launch of the Rasurel Summer 2004 collection.
Case Writers: Irina BOUDRINA, Elizabeth FLORENT-TREACY and Konstantin KOROTOV
This case focuses primarily on a specific leadership style, based on an underlying system of values. Olga Sloutsker, founder and CEO of World Class gyms, has twin desiresto mother clients and employees, and to seduce them.
- By
Reference 5180
Published 01 Jan 2004
Topic Entrepreneurship
Region Other Regions
Industry Sporting Goods
Case Writers: Irina BOUDRINA, Elizabeth FLORENT-TREACY and Konstantin KOROTOV
This case focuses primarily on a specific leadership style, based on an underlying system of values. Olga Sloutsker, founder and CEO of World Class gyms, has twin desiresto mother clients and employees, and to seduce them.
At the beginning of November 1985, Adam Kingdon and his partner were faced with the prospect of informing the shareholders and creditors of Motivaction that their business had failed. Only 12 months ago when he had bought into the business, it had seemed that it just couldn't fail. So how could things have altered so drastically in such a short space of time?
- By
Reference 4453
Published 01 May 1996
Topic Entrepreneurship
Region Europe
Industry Sporting Goods
At the beginning of November 1985, Adam Kingdon and his partner were faced with the prospect of informing the shareholders and creditors of Motivaction that their business had failed. Only 12 months ago when he had bought into the business, it had seemed that it just couldn't fail. So how could things have altered so drastically in such a short space of time?
At the beginning of November 1985, Adam Kingdon and his partner were faced with the prospect of informing the shareholders and creditors of Motivaction that their business had failed. Only 12 months ago when he had bought into the business, it had seemed that it just couldn't fail. So how could things have altered so drastically in such a short space of time?
- By
Reference 4453
Published 01 May 1996
Topic Entrepreneurship
Region Europe
Industry Sporting Goods
At the beginning of November 1985, Adam Kingdon and his partner were faced with the prospect of informing the shareholders and creditors of Motivaction that their business had failed. Only 12 months ago when he had bought into the business, it had seemed that it just couldn't fail. So how could things have altered so drastically in such a short space of time?