Dyson Ltd: From Vacuum Cleaners to Electric Vehicles

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By Andrew Shipilov, Peter Zemsky, Brian Henry
Reference 6455
Published 13 Feb 2019
Topic Strategy
Region Global
Industry Consumer Goods, Mechanical or Industrial Engineering

The case provides a strategic overview of one of the UK’s fastest-growing household goods companies, Dyson Ltd. Starting out in the early 1990s as sole vendor of bagless vacuum cleaners in the UK market, Dyson would ultimately become the market leader before its competitors finally woke up.

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Lean Engineering at FCI (A)

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By Brian Henry, Michael Pich
Reference 5914
Published 30 Nov 2012
Topic Operations
Region Global
Industry Mechanical or Industrial Engineering

In 2008, Michel Safir, our protagonist, was tasked to roll out Lean throughout the Design and Engineering (D&E) departments of FCI, a large multi-national player in the connector industry. This case describes in detail the pilot project where many of the principles of Lean were applied to various aspects of D&E over a period of 18 months.

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Lean Engineering at FCI (B): Epilogue

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By Brian Henry, Michael Pich
Reference 5914
Published 30 Nov 2012
Topic Operations
Region Global
Industry Mechanical or Industrial Engineering

In 2008, Michel Safir, our protagonist, was tasked to roll out Lean throughout the Design and Engineering (D&E) departments of FCI, a large multi-national player in the connector industry. This case describes in detail the pilot project where many of the principles of Lean were applied to various aspects of D&E over a period of 18 months.

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Mobility Innovation for a Better Place

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By Luk Van Wassenhove, Renato Orsato, Sophie Hemne
Reference 5630
Published 30 Sep 2009
Topic Entrepreneurship
Region Global
Industry Automotive, Mechanical or Industrial Engineering

In 2007, Shai Agassi raised $200 million to launch Better Place. By deploying a network of charge spots, switch stations and systems that optimised the use of electric vehicles (EV), the company had the potential to become a major player in the transport industry.

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Electric Vehicles: After Many False Starts, Could It Be Their Time?

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By Henrik Bresman
Reference 5429
Published 08 Jan 2007
Topic Economics & Finance
Region Global
Industry Automotive, Mechanical or Industrial Engineering

The case puts the student in the role of a junior associate who has been charged by her boss, the partner of a venture capital firm, to look into the potential of electric vehicles. At first skeptical, the associate soon finds some intriguing new data. Could EVs be heading for a renaissance? How is EV technology likely to evolve?

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Ratios Workbook The Automotive Manufacturing Industry: Toyota, DaimlerChrysler & General Motors

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By Jacob Cohen, S. David Young, Chad Myers
Reference 5376
Published 01 Oct 2006
Topic Economics & Finance
Region Global
Industry Automotive, Mechanical or Industrial Engineering

This workbook focuses on three international companies in the automotive manufacturing industry. The industry write-up gives an overview of the industry; growth development, as well as cost cutting measures in response to the prevailing economic situation. Similarly, the company write-ups are a general overview of the history and business segments within each company.

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The Timken Company (A1): Timken and Poland

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By Yves L. Doz, Mark Hunter
Reference 5139
Published 01 Jan 2003
Topic Strategy
Region Global
Industry Mechanical or Industrial Engineering

In 1995, at a turning point in the history of the bearings industry, the Timken Company acquires a high-volume bearings plant in Poland. Minor differences from Timken's traditional technology and products assume major importance as the acquisition is integrated, leading to fundamental shifts in the company's value proposition and organization.

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