Managing Across Culture (B): Cora Goes to Hungary

Published 01 Jan 2005
Reference 5254
Industry Human Resources
Region Europe

This case examines the entry into China of a popular French retailer. The focus is mostly on the leader/entrepreneur, who must figure out cultural differences and establish a new operation in a foreign land. Strategic issues are in the background.

Teaching objectives

The case series aims to explore local (intra-European) cultural differences and how they impact the operations of a new enterprise.