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Managing Across Culture (B): Cora Goes to Hungary

By Charles Galunic
Published 01 Jan 2005
Reference 5254
Topic Leadership & Organisations
Industry Human Resources
Region Europe
Length 6 page(s)
Language English
Inspection copy
6.00
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Summary

This case examines the entry into China of a popular French retailer. The focus is mostly on the leader/entrepreneur, who must figure out cultural differences and establish a new operation in a foreign land. Strategic issues are in the background.

Teaching objectives

The case series aims to explore local (intra-European) cultural differences and how they impact the operations of a new enterprise.

Related case to use with this case

Managing Across Culture (A): Cora Goes to Hungary

By  Charles Galunic,  Erin Meyer

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    About the author
    Galunic

    Charles Galunic

    Professor of Organisational Behaviour

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