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LegalVision in 2021

Published 17 Mar 2021
Reference 6384
Topic Strategy
Industry Legal Services
Region Other Regions
Summary

INSEAD alumnus Lachlan McKnight founded a company in Australia in 2012 to disrupt the legal services industry through digitally-enabled and delivered services supported by a proprietary IT system and search engine optimization. The case traces the journey through 2021, when he decides to build up the subscription business model side of the enterprise. The decision focuses on how he should execute the strategy – using a learning-by-doing approach to understand what works as the subscription business scales up.

Teaching objectives

Consider how to execute a strategic shift in business model to drive growth in the digital age, particularly under conditions of high uncertainty, with an emphasis on experimentation and agile scaling up of success.

Keywords
  • Strategic management
  • Strategy execution
  • Business models
  • Entrepreneurship
  • Entrepreneurial Leadership
  • Digital Strategy
  • Growth Strategy
  • Agile organization
  • Legal sector
  • Q12021