Hang Cheong Surveyors Limited

This case describes SAB’s entry into competitive China beer market.

Longfor, a real estate company in China, treats every customer as an individual with distinctive tastes, preferences and needs; the homes it designs emphasize aesthetics, comfort, landscaping and lifestyle in a holistic way. Likewise, its organizational culture emphasizes equality and professionalism in a country where hierarchy and deference to authority are the norm.

This case describes competitive environment and positioning of Fujian Securities in China's developing securities industry.