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CRE Beverage Limited: South African Breweries' Strategy in China

By Wilfried Vanhonacker,  Amy Lee,  Tomoko Kusamoto
Published 01 Jan 1999
Reference 4806
Topic Strategy
Industry Food and Beverages Production
Region Asia
Length 23 page(s)
Language English
Inspection copy
6.00
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Summary

This case describes SAB’s entry into competitive China beer market.

Teaching objectives

Local versus global branding in emerging markets.

Keywords
  • RD0699
About the authors

Wilfried Vanhonacker

Amy Lee

Tomoko Kusamoto


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