Tomoko Kusamoto

CRE Beverage Limited: South African Breweries' Strategy in China

By  Wilfried Vanhonacker,  Amy Lee,  Tomoko Kusamoto
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This case describes SAB’s entry into competitive China beer market.

    Published 01 Jan 1999

    Reference 4806

    Topic Strategy

    Industry Food and Beverages Production

    Region Asia

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    CRE Beverage Limited: South African Breweries' Strategy in China

    Add to cart
    This case describes SAB’s entry into competitive China beer market.
      View case