CRE Beverage Limited: South African Breweries' Strategy in China

By Wilfried Vanhonacker, Amy Lee, Tomoko Kusamoto

Published 01 Jan 1999

Reference 4806

Topic Strategy

Industry Food and Beverages Production

Region Asia

Length 23 page(s)

Language English

7.00

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Summary

This case describes SABs entry into competitive China beer market.

Teaching objectives

Local versus global branding in emerging markets.

Keywords

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