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Fotin’s Sustainability Dilemma

Published 13 Sep 2024
Reference 6927
Topic Strategy
Region Europe
Length 14 page(s)
Language English
Summary

Fotin, a family-owned European packaging company, is at a strategic crossroads and is facing a critical decision: should it uphold its current strategy, shift towards sustainability with selective customer engagement, or prioritize sales volumes? The board must weigh its strategic options to determine Fotin’s future and agree on an incentive scheme for senior executives. The simulation is designed to immerse students in the strategic and governance challenges of a family-owned business. It aims to enhance their understanding of high-level strategic decision-making, corporate governance, the concept of sustainability in a traditional industry, and designing effective incentive structures.

Teaching objectives

The simulation enables students to: -Analyse various strategic options and their potential impacts on a company's future. -Prioritise strategic objectives, balancing sustainability, market growth, and profitability. -Gain insight into boardroom dynamics, including collaboration, conflict resolution, and consensus-building among board members. -Understand the unique governance challenges in a family-owned business. -Design and evaluate executive compensation plans that align with strategic objectives and motivate senior management. -Learn how to incorporate sustainability into core strategy and address the associated challenges

Keywords
  • Sustainability
  • Corporate Governance
  • Chair of the Board
  • Board of Directors
  • CEO
  • shareholders
  • Strategy
  • Strategic process
  • Board-management collaboration
  • Packaging
  • Employees’ elected directors, executive incentive plan
  • SDG7 Affordable and Clean Energy
  • SDG8 Decent Work and Economic Growth
  • SDG12 Responsible Consumption and Production
  • SDG13 Climate Action
  • SDG17 Partnerships for the Goals
  • Q32024